Every relationship with your customer starts somewhere. For some businesses, they may reach new customers on social media, others may get new customers through online advertising, while other companies may use more traditional strategies to get new customers (i.e. radio ads or billboards).  No matter what strategies you use to find new customers, that’s only...

What’s the first thing you do when you get a text message? Do you pull out your phone as quickly as possible to look? Or do you ignore it?  I don’t know about you, but whenever I get a text on my phone, I have to stop whatever I’m doing and look. (Which is why I have to hide my phone when I’m working otherwise I’d never get anything done!) Getting a text mes...

Welcome to one of the biggest debates in the digital marketing world:  Offering free courses and services… is it a good idea or a bad one?  Before we dive in and give you our opinion…  What do you think?  Is giving away free stuff the right move for your marketing? Drop your opinion in the comments! Now, let the debate begin…  With Dan Kennedy’s Famous Quote...

New Year, New Side Hustle?!  If you’ve been thinking about starting a side hustle or even taking your business online this year…  Then you may be wondering, "Where Do I Start With Digital Marketing?”  Digital Marketing is also known as online marketing because it’s a way to communicate with your customers and clients online.  This includes online communicati...

The New Year is right around the corner, which means it's time to start planning for 2022.  Why?  Because planning your year in advance is key to reaching your goals.  So what’s the best way to set and reach your goals?  Well, since what works for one person may not always work best for others…  We’re sharing three of the most popular goal-setting techniques...

You’ve heard jargon before…  Maybe it was the time you walked into the doctor’s office and you were told words and technical phrases about your body that made absolutely no sense to you.  Or maybe it was in a meeting at work and your boss said a term that left you speechless and confused… Whatever the situation was… I’m sure it left you feeling isolated, con...

You only have one link on your Instagram account, so you have to make it count.  While you may be thinking it’s easy enough to just switch out your link in your Instagram bio, consider this…  What happens when someone new finds your Instagram page? What’s the very first thing they do?  They go to your Instagram page and scroll through your posts, of course! ...

Let’s face it, the holiday season is busy.  Whether you’re spending time with family, traveling, or just taking a break from your business…  Your work-life balance is tough to manage during the holiday travel season.  Even though it’s worth it, it always seems like a struggle to get through.    You get off a phone call with one of your leads who is ready to ...

We can all agree that 2020 and 2021 were truly something else. But - there is some good that came out of it.  More businesses have shifted their operations online, providing more employment opportunities… Allowing communication to be more efficient and effective… And extending their marketing reach!  With the dramatic ‘online business’ shift we’ve seen in th...

Can you remember back to the last time you went to a car dealership? What was that experience like for you? Chances are—it was an unenjoyable one. In fact, this survey states that “87% of American adults dislike something about the process of purchasing a vehicle at a traditional car dealership!” So why do you feel like you need to take a shower when yo...

In October 2021, Facebook and Instagram shut down for hours. It created a panic for businesses, solopreneurs, and influencers running their businesses solely on those platforms. Did you feel the intense stress of that day? According to NPR , “Many businesses see the platforms as a primary tool, using them to advertise, connect with customers, and sell produ...

The holiday season officially kicks off with Black Friday and Cyber Monday! So let me ask you, are you prepared?  It’s never too early to start planning your holiday marketing campaigns. Why? Because Black Friday can make a huge impact on your business. Don’t believe me? The numbers don’t lie…  Crazy Black Friday statistics you need to know: Black Friday 201...